Centre bans e-commerce firms from using ‘dark patterns’ for sales

The government has banned the use of 'dark patterns' by e-commerce and online platforms. These deceptive practices manipulate customers into purchasing products they didn't intend to or lure them into buying more expensive items. Offenders can face fines and penal action from the Central Consumer Protection Authority. The authority has defined 'dark patterns' as deceptive design patterns that mislead or trick users. The guidelines apply to all platforms offering goods or services.

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